What I Build

Services Built to Grow Local Businesses

Everything your business needs to show up online, capture every lead, and grow. Built with modern technology by someone who lives where you work.

Professional + Growth

Custom-Coded Website

Not a template. Not a drag-and-drop builder. Real code.

Your website is hand-coded with Next.js, Tailwind CSS, and Framer Motion — a professional-grade stack trusted by Fortune 500 companies. It loads in under one second, looks flawless on every device, and is built specifically for your business. No shared templates, no cookie-cutter layouts, no page builders that break every update.

What's Included

Custom multi-page website (typically 3–5 pages)
Mobile-perfect responsive design tested on real devices
Sub-1-second load time (verified by Lighthouse audit)
SEO foundations: meta tags, sitemap, Google Search Console setup
Custom scroll animations and micro-interactions
Click-to-call buttons on every page
Contact form connected to your lead management system
SSL certificate and hosting on a global edge CDN

Agencies in Charlotte and Raleigh charge $5,000–$10,000 for this exact level of build. You get it for a fraction of that because I'm a lean local operation: no account managers, no corporate markup, no handoffs between a dozen people. You deal directly with the person building your site, and every dollar goes into the work itself.

Growth Only

Instant Lead Response

Every website inquiry gets a response in 30 seconds. Automatically.

78% of customers buy from the first business that responds. Not the best business. Not the cheapest. The first one to pick up the phone.

When a potential customer fills out your contact form at 8pm on a Tuesday, and you don't reply until Wednesday afternoon, they've already called two other companies. Our instant lead response system changes that. The moment someone submits a form on your website, two things happen simultaneously: the customer receives a confirmation email with your business name and a clear next step, and you get a notification on your phone with their name, number, and what they need.

No lead goes cold because you were on a job site. No customer moves on because they felt ignored. You respond first — automatically — every single time.

What's Included

Automated confirmation email within 30 seconds — personalized with your business name and a clear next step
Instant push notification to your phone with lead details (name, phone, service needed)
Works 24/7 — nights, weekends, holidays, no exceptions
Custom messages written in your voice, not generic robot responses
Every lead captured, organized, and time-stamped

The first business to respond wins 78% of the time. With instant lead response, that business is always you.

Growth Only

Website Chat Widget

Not every visitor wants to fill out a form. Give them another way in.

Some people don't want to commit to a form submission. They have a quick question — "Do you serve my area?" or "How much does a roof inspection cost?" — and if they can't get an answer fast, they leave. A chat widget gives those visitors a low-friction way to engage with your business directly from your website.

A small chat bubble sits in the corner of every page. When a visitor clicks it, they can type a question, leave their name and phone number, and start a conversation. You get notified instantly on your phone through a free mobile app — respond from the job site, the truck, or the couch. Every chat is saved, every contact is captured, and every visitor who would have bounced now has a reason to stay.

This isn't a robot that frustrates people with scripted loops. It's a direct line to you, available 24/7, that turns curious visitors into real conversations.

What's Included

Chat widget installed on every page of your website
Customized to match your site's colors and branding
Captures visitor name, phone number, and question on every interaction
Free mobile app so you can respond from anywhere (iOS and Android)
Instant push notifications when someone starts a chat
Full chat history saved and searchable

Visitors who engage with chat are 2.8x more likely to convert than those who don't. Give them the option.

Growth Only

SEO & Local Content Strategy

Show up when your customers search. Month after month.

When someone in Boone searches "roofer near me" or "cabin rentals Blowing Rock," the businesses on page one of Google get the call. Everyone else gets nothing. 75% of searchers never scroll past the first page — and the top three results get over 60% of all clicks.

We write one SEO-optimized blog post per month targeting the exact searches your customers are making in your area. Each post is built to rank: proper heading structure, local keywords woven in naturally, internal links to your service pages, and the kind of depth that Google rewards. Over 6 months, that's 6 indexed pages pulling in organic traffic. Over a year, 12 — each one working for you around the clock.

This is the only marketing investment that compounds. Paid ads stop the second you stop paying. A blog post that ranks on page one drives free leads for years. Every month builds on the last — and the results get better the longer you stay.

What's Included

1 SEO-optimized blog post per month (800–1,200 words)
Local keyword research targeting your specific services and service area
On-page SEO maintenance across your entire website (title tags, meta descriptions, heading structure)
Google Search Console setup, monitoring, and optimization
Monthly organic traffic and keyword ranking report
Content strategy aligned with seasonal demand in the High Country (ski season, leaf season, summer tourism, spring construction)

75% of users never scroll past page one of Google. I make sure you're on it.

Growth Only

Appointment Booking Calendar

Customers book their own estimates. No phone tag.

An online booking calendar embedded on your website and included in every follow-up message. Your customers pick a time that works for them, get an instant confirmation email, and receive a reminder the day before. You stop playing phone tag and start showing up to pre-booked estimates.

What's Included

Online booking calendar synced to your availability
Embedded on your website's contact page
Linked in all confirmation messages and on your website
Instant confirmation email to the customer on booking
24-hour and 2-hour reminder emails (automated)
Calendar sync with Google Calendar

Automated reminders reduce no-shows by 40%. Every estimate you show up to that would have been a no-show is money saved.

Growth Only

Google Business Profile Optimization

Show up when they search. Show up first.

When someone in Boone searches 'roofer near me,' Google shows a map pack of three businesses. If you're not in those three results, you don't exist to that customer. I optimize your Google Business Profile so you rank higher, look more trustworthy, and get more clicks than the businesses listed next to you.

What's Included

Complete GBP setup or optimization (categories, description, hours, photos)
Keyword-optimized business description targeting your service area
Photo optimization (cover photo, logo, work photos with proper titles)
Response templates for incoming customer reviews
Q&A section pre-populated with common customer questions
Service area and service list configuration
Monthly monitoring for profile accuracy and competitor changes
Weekly GBP posts with photos and business updates (Growth Package)
Professional review responses drafted on your behalf (Growth Package)

Setup and optimization included in both tiers. Ongoing management — weekly posts and review responses — is Growth Package only.

GBP profiles with complete information get 7x more clicks than incomplete ones. Most businesses fill in their name and phone number and stop. That's why they don't rank.

Growth Only

Monthly Performance Report

You'll never wonder if this is working.

Every month, you get a clear, plain-English report showing exactly what your investment is doing. How many people visited your site. How many leads came in. How your Google listing is performing. No jargon, no vanity metrics. Just the numbers that matter to your bottom line.

What's Included

Monthly PDF report delivered to your inbox
Website traffic and source breakdown
Total leads captured (form submissions + calls)
Google Business Profile performance (views, clicks, calls)
Month-over-month comparison
Plain-English 'What This Means' summary
Recommendations for the following month

Most agencies send you a dashboard link and hope you don't look at it. I send you a report that a 5th grader could understand, because if you can't read it, it's useless.

Investment

What You Pay

Professional Website

$749one-time
$39/moongoing

A custom-coded, lightning-fast website that makes you look professional and captures leads through a contact form.

Includes:

Custom-coded multi-page website (3–5 pages)
Mobile-perfect responsive design
Advanced scroll animations and micro-interactions
Contact form with lead notifications
Ongoing hosting and maintenance
Direct access to your developer
Recommended

Growth Package

$2,500one-time
$400/moongoing

The complete growth system. Everything built, configured, and launched. First month is included in setup so you see results before the retainer starts.

Everything in Professional Website, PLUS:

Instant lead response (automated email within 30 seconds)
Website chat widget for 24/7 lead capture
Google Business Profile optimization + ongoing management
Monthly SEO blog post targeting local searches
Appointment booking calendar
Monthly strategy calls
Priority support
First month included in setup fee

Not sure which is right for you? Book a free call and I'll give you an honest answer.

Ready to See What This Looks Like for Your Business?

Book a free 15-minute strategy call. I'll look at your current online presence, show you exactly what you're missing, and build a plan. No commitment.

Free 15-min call · No commitment · No pressure