About
Why Nexaly Digital?
I'm Lucas, founder of Nexaly Digital. Based in Boone, NC. I watched local businesses across the High Country lose customers every season because their website looked like it was built in 2008 and they were invisible on Google. Competitors didn't win because they were better. They won because they showed up first — on Google, on mobile, everywhere customers look. I started Nexaly to fix that, specifically for the people who live and work here. Every site is hand-coded. Every system is built to capture the customers you're already losing.
Most agencies that pitch small businesses in Boone are based in Charlotte or Raleigh. They charge four or five grand, hand you a template with your logo slapped on it, and disappear until next year's renewal. I'm the opposite of that. One person. Local. Picks up the phone. Builds real systems that make yours ring. If that sounds simple, it's because it is.
How I'm Different
Most agencies sell you a template and disappear. Here's what I do instead.
Hand-Coded, Not Templated
Every site I build is custom-coded with Next.js, Tailwind CSS, and Framer Motion — a professional-grade stack trusted by Fortune 500 companies. No drag-and-drop builders. No shared templates. No page builders that break every update. Your site is built from scratch, for your business, and it loads faster than anything your competitors have.
< 1s
Average Load Time
Results-Focused, Not Just Pretty
A beautiful website that doesn't generate leads is just an expensive billboard. Every decision I make — from the layout to the copy to the SEO — is designed to get you found and get you booked. I build systems, not just sites. The instant lead response, the Google optimization, the monthly content. It all works together so no lead falls through the cracks.
7x
More clicks for businesses with complete Google profiles
Local and Accountable
I'm not a faceless agency in Charlotte or Raleigh that disappears after cashing your check. I'm right here in Boone. If something breaks, you call me directly. Not a support ticket queue. My reputation in this area is everything, which means you're protected in a way you never are with an out-of-town agency.
24hr
Average Response Time
Built in the High Country
I serve local businesses across Watauga, Ashe, and Avery counties: Boone, Blowing Rock, Banner Elk, West Jefferson, and everywhere in between. When you work with Nexaly, you're working with someone who drives the same roads, eats at the same restaurants, and knows what it means to run a business in a small mountain town.
I'm local, I'm one person, and my reputation in this area is the only thing I've got. If I burn you, you tell every business owner in the county. I can't afford that. Which means you're more protected working with me than you ever were with any agency.
The Operation
How It Runs
No mystery process. No radio silence after the check clears. Here's what happens when you're a Nexaly client.
Monthly, First Monday
Performance report goes out to Growth clients: leads captured, site traffic, and what's next.
Within 2 hours, business hours
Client texts and emails get answered. Not tomorrow, not next week.
Every site, every week
Performance monitored, updates deployed, problems fixed before clients notice.
Want to See What I'd Build for You?
Book a free 15-minute strategy call. I'll look at your current online presence, tell you what's working and what's not, and map out a plan. No pressure, no commitment.
Or call me directly (828) 818-8346